Marjaana Laitila –

Coldemar Oy

Hello, I’m Marjaana – I work as a solution-focused coach, empowerer, and performance enhancer for individuals, managers and leaders.

I am a professional in biotechnology, customer service, and the workforce, with over 30 years of experience in fields such as diagnostics, biotechnology, and the pharmaceutical industry.

In 2017, I stepped into my first leadership role, which sparked a passion for studying and developing my own leadership skills with a coaching and servant leadership style, leading by example.

Diving into entrepreneurship at Coldemar Oy was driven by my enthusiasm for leadership, the development of coaching and management skills, and the need to find concrete solutions to teamwork challenges amid organizational changes and the rise of fragmented remote and hybrid work.

As an entrepreneur and coach, my goal is to bring clarity and ease to the work and free time of those I coach, focusing primarily on developing their strengths and solution-focused thinking and actions, and clarifying their goals and values. I always ensure sufficient and personalized support for my clients.

Follow my journey:

I look forward to the opportunity to support You on your journey towards your next important insight or dream.

”Whatever you can do, or dream you can, begin it. Boldness has genius, power and magic in it.”

-Johann Wolfgang von Goethe

Education & Certificates

Entrepreneur’s Vocational Qualification, South Savo Vocational School and Opineo Oy Solo Entrepreneur Academy, 2023 – 2024

Elite Mentorship Trainer, Personal Transformation training and mentoring, Peter Sage Academy, 2023

Certified High Performance Coach™, High Performance Institute, USA, 2022 – 2024

Certified Solution-Focused Life Coach, Life Coach Academy Finland, 2022

Founder and CEO of Coldemar Ltd since 06/2022

LCA® Acceptance and Commitment Therapy Coach training, Life Coach Academy Finland and Hyvinvointikoulu Group Ltd. 2022

Finnish Mentors ry, Mentor for Young Professionals, 2020 – 2024

Master of Business Administration, Leadership and Management, York St John University, UK, 2021

Coaching Core Skills, Finnish Coaching Association, 2020

Group and Team Coaching, Finnish Coaching Association, 2020

Coaching Leadership, Loimu Supervision Academy, 2020

Master of Sciences, Biochemistry and Biotechnology, 1994

Work experience in the bio- and pharmaceutical industry, 1993-2024

I have approx. 30 years of work experience in various fields, including:

  • Consulting tasks
  • Team leadership
  • Country management of the medical department
  • Customer relationship management
  • Scientific expert tasks
  • Organizational strategic development and implementation
  • Team building & people and competence development
  • Recruitment
  • Mentoring, coaching, training & lecturing
  • Cross-Nordic and European collaboration
  • Sales & marketing
  • Project management & development of cross-functional collaboration

Strongest areas of expertise and coaching themes:

  • Work & career and related challenges and change situations
  • Balancing work and leisure
  • Leadership, self-leadership, development, teamwork
  • Holistic well-being, endurance, and stress
  • Mindfulness skills, motivation, development of communication skills
  • Relationships, especially developing parent-child/adolescent relationships
  • Coping with the loss of a loved one, living with grief, accepting grief, and moving forward

Client feedback from different coaching programs

“Coaching with Marjaana was based on trust. In coaching, personal matters could be discussed openly, and there was a sense that the coach genuinely cared about the coachee.”

“I looked forward to the weekly coaching sessions and it was enjoyable to brainstorm ideas that have an impact on my life.”

“Completing the pre-tasks was not a burden at all, and I did them willingly. At the same time, I could observe my deeply rooted thought patterns and contemplate why this is?”

“The coaching experience was really enjoyable. After the coaching ended, there was a slightly nostalgic feeling.”

Petri Kauppi

“Marjaana’s professionalism, gentle presence, and wholehearted dedication to my concerns made every coaching session a safe space for me. 

I felt like I could talk about anything, and all emotions were allowed. Marjaana challenged me in a suitable way, but always considered my strengths – I never felt like I should be someone else, as my fatigue was always taken into account. 

Marjaana is genuine, absolutely reliable, empathetic, and accepting; a wonderful person. I left each coaching session feeling good, having gained new insights. It’s amazing to be seen and heard just as you are. That, in itself, is so healing.”

Marju Pakkanen

“Marjaana exudes a delightful combination of warmth, gentleness, and determination, which she uses as a coach to create a safe, confidential, and internally motivating environment around her.

Marjaana is always 100% present. She listens, cares, and supports. She is approachable and ensures that the coachee’s needs, goals, and resources are always at the forefront. She views the coachee holistically.

Marjaana is incredibly skilled, and her desire to grow and develop in an ever-changing environment is definitely one of her strengths as a coach! She adapts and tackles challenges with gentle firmness. Warm recommendation!”

Stella Engård:

“Marjaana is a calm and pleasant coach. She exudes a strong desire to help the coachee succeed. She does this by listening and asking insightful questions. She is genuinely present in the moment, creating a trusting atmosphere around her.

She prepares very well for each session and provides tools for further reflection. Issues are approached from many different perspectives, which helps one to see more than they would alone. Strong recommendation for Marjaana!”

Anna Mari Koutroukides

“Marjaana believed in me, and I gained so much strength from that belief that I dared to move back to my hometown, leave my job, and start my own business. 

Coaching helped me organize, articulate, and even visualize thoughts that had surfaced during self-reflection. I needed someone to walk alongside me and listen, and luckily I found Marjaana.”

Helena Hurri

“I had the privilege of being coached by Marjaana after a significant life change. I was tangled in my own thoughts and emotions, and with her gentleness and calmness, Marjaana supported me through the upheaval of that change. For instance, we did various exercises that guided me from the fog into clarity. Marjaana’s support was invaluable.

Marjaana is a skilled coach, and I warmly recommend her to anyone going through a period of change. Her peace and professionalism are a wonderful gift!”

Kati Piipari

“An attentive, client-centered, encouraging, and easily approachable Coach. Through the conversations/guidance with Marjaana, my path found direction.”

Katja M.

“Marjaana is an encouraging and skilled coach who, by appropriately challenging, brings out the best in people and helps the coachee to find solutions that are just right for them.”

S.T.

“I can wholeheartedly recommend Marjaana for career coaching for the following reasons:

  • After my first message, everything was arranged quickly and smoothly; our first meeting was held the next morning!
  • I particularly liked that we defined the goals of the coaching together, and in every conversation, the focus was on my main question; ‘Am I on the right career path?’ We found the answer surprisingly quickly.
  • Mapping out my motivational factors during the coaching was beneficial and eye-opening. I had taken for granted the positive aspects of my job, which I would have had to give up if I were to switch to completely different tasks.
  • Marjaana also helped me prepare for a job interview, and I got the job. The employer appreciated it when I mentioned that I had received career coaching to ensure that I wanted to commit long-term to this position.
  • As a person/coach, Marjaana is like an empathetic friend, and I really liked this approach; it was easy to open up to her.

In the future, I know that I can always turn to Marjaana again if any considerations arise regarding the working life!”

 

Tuija Leppäluoto

“Marjaana is a highly professional coach, and discussing both career and personal life matters with her always felt natural. We did many exercises together that helped clarify my values and career aspirations. 

I found the coaching extremely beneficial, even though I am still at the very beginning of my career. Although it has been a year since the coaching session, I still revisit the exercises and notes from that time to remind myself of my goals and the direction I want to take in life.”

A.R.